PBA GRATEFUL, INSPIRED BY COMM’S CUP SUCCESS

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05:05 PM May 22nd, 2013

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May 22nd, 2013 05:05 PM

PBA commissioner Chito Salud has promised the league will not rest on its laurels and instead strive harder to continue delivering high-caliber and truly entertaining games in response to the record gate receipts and TV ratings it enjoyed in the just-concluded PBA Commissioner’s Cup.

“The PBA is on the upswing because the fans are taking a second look at what the league offers, which is top-notch sports competition and entertainment. And for this renewed fan interest, the league is grateful and inspired,” said Salud.

“But we have to continue to strive harder to earn the public’s trust and belief that our players and member-teams are genuinely responding to the call for excellence and accountability,” he added.

“Our mission is clear: the fans’ interest is paramount and the league must continue to deliver a high-caliber and credible product that meets, if not exceeds, our fans’ and stakeholders’ expectations,” he also said.

Needless to say, PBA officials are extremely happy with the huge success of the mid-season tourney, sustaining the great ride of the league.

Beside the record gate attendance, the PBA enjoyed its best TV ratings in recent years as Game Three of the Alaska-Ginebra title series drew a 6.4 NUTAM rating or a 22.4 percent audience share.

From 9:30 to 9:45 p.m. Sunday, TV5 hit a 9.2 NUTAM rating compared to ABS-CBN 2’s 8.6, GMA-7’s 6.6 or about four million viewers for TV5, 3.7 million for ABS-CBN and 2.9 million for GMA-7.

The whole playoff run was a great success, marked by two record-breaking gate attendances.

Game Five of the Ginebra-Talk n Text semifinals established a record crowd of 23,108, topped later by the 23,436-strong souls drawn by Game Three of the Ginebra-Alaska finale.

Before the Finals, gate receipts in the conference had topped the mark the league achieved in the same tourney last year.

And the league commissioner stressed they will strive harder to present the best they could offer to the Filipino basketball fans.

Giving way to the national team’s preparation and actual participation in the FIBA Asia Championship, the season resumes with the season-ending Governors Cup starting Aug. 14.

It features another exciting format where the 10 teams figure in a single-round elims play with the top eight advancing to the playoffs.

It’s No. 1 versus No. 8, No. 2 against No. 7, No. 3 opposite No. 6 and No. 4 versus No. 5 with the higher seeds enjoying twice-to-beat advantage in the quarterfinals. The semifinals is a best-of-five series and the finals a best-of-seven duel. (SB)

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